Push! branding, app design & illustration

The project

Identity design, illustration and app design for Push!, a new app for pregnant women and new mothers. Push! is a birth preparation course in the shape of an app, created by two female psychologists who felt the need for such a product as they went through pregnancy themselves. Through warm, chat-based course instructions and a set of guiding principles, the user learns to relax and take control over their own thoughts, expectations and beliefs in relation to child birth and every insecurity they might have around this highly challenging, but oh so important task.