Branding & Wayfinding
OBOS is creating a new hybrid solution, right in the cross-section between the home and the office – «Nærkontoret» – or The Close-by-Office. Closer to home, no need to sit in traffic, but far away from any dirty laundry or windows that need cleaning. COVID-19 has taught us that the old way of running an office is ripe for change, and this is a step toward a more flexible workday.
Together with OBOS and the great interior stylists from GoGood and 124m2, I created a very basic wayfinding system for the spaces, as well as the overall design direction of this new OBOS sub-brand. By using the playfulness of icons within text, we wanted to give friendly nudges in their use of the space, as well as guide them throughout an effective workday.
Please note: All images are placeholders. New images will be uploaded when the offices open for the public.